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	<title>EMSI Public Relations &#187; producers Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<itunes:summary>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:summary>
	<itunes:author>EMSI Public Relations</itunes:author>
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		<title>7 Things to Know Before Marketing Your Consumable Product on Radio and TV</title>
		<link>http://emsincorporated.com/7-things-to-know-before-marketing-your-consumable-product-on-radio-and-tv-2/</link>
		<comments>http://emsincorporated.com/7-things-to-know-before-marketing-your-consumable-product-on-radio-and-tv-2/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 15:23:39 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Radio PR]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=579</guid>
		<description><![CDATA[Okay, first point:

1/ Is your product better suited for a TV commercial or a radio spot? Does it need to be seen to be understood? Consumable products are usually in pill, powder, cream or liquid form—things that don’t need to be demonstrated to be sold.  That being the case, consider using radio, a convincing and affordable way to go. Next…]]></description>
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		<title>Exploring the New Breed of Celebrity</title>
		<link>http://emsincorporated.com/exploring-the-new-breed-of-celebrity/</link>
		<comments>http://emsincorporated.com/exploring-the-new-breed-of-celebrity/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 17:26:20 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[book promotion]]></category>
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		<guid isPermaLink="false">http://staging.emsincorporated.com/?p=536</guid>
		<description><![CDATA[It used to be that the only way to be a celebrity was to be on TV, in the movies, or to do something completely lame.

However, over the last decade, a new kind of celebrity has emerged - the expert celebrity. These are people who are absolutely at the top of their professions, and find a way to use the media to offer their expertise to the masses.

From Cesar Millan (The Dog Whisperer), Martha Stewart, and Bob Vila to Dr. Phil, Suze Orman and Rachel Ray, expert celebrities are taking over television, radio, print publications and the Internet. Moreover, according to media expert Marsha Friedman -- author of Celebtritize Yourself from Warren Publishing (www.celebritizeyourself.com) - the next celebrity expert could well be you.]]></description>
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		<title>Appearances on Local TV are a Great Brand Builder</title>
		<link>http://emsincorporated.com/appearances-on-local-television-are-an-incomparable-brand-and-credibility-builder/</link>
		<comments>http://emsincorporated.com/appearances-on-local-television-are-an-incomparable-brand-and-credibility-builder/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 17:19:05 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
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		<guid isPermaLink="false">http://staging.emsincorporated.com/?p=532</guid>
		<description><![CDATA[Television producers are looking for quality guests who will entertain and educate their audience. And, if your company’s offerings solve a common problem that the masses face then TV could be a great promotional medium for you. One of our clients told us:
"The cost benefit analysis of TV publicity is a no brainer. Not only do you get the benefit of this quality exposure, but the amount of credibility you build is priceless!"
The reason for this is simple. With TV, every person watching your interview will have a front row seat to your message. It’s a visual medium so they can see exactly what your products look like. You can demonstrate their purpose and value to the viewer. At the same time, you’re building trust and the almighty "likeability factor" by expertly answering the anchor's questions. If you do a great job in all these areas, the audience will connect with you personally and buy into the value of your products. The positioning just doesn’t get any better.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>If You’re Not Focusing on Women Buyers&#8230;Then You’re Probably Overlooking Your Largest Market!</title>
		<link>http://emsincorporated.com/if-you%e2%80%99re-not-focusing-on-women-buyers%e2%80%a6then-you%e2%80%99re-probably-overlooking-your-largest-market/</link>
		<comments>http://emsincorporated.com/if-you%e2%80%99re-not-focusing-on-women-buyers%e2%80%a6then-you%e2%80%99re-probably-overlooking-your-largest-market/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 14:21:40 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=327</guid>
		<description><![CDATA[Buying the 'small stuff' has always been in the woman's domain. Part of her domestic duties as wife and mother has been to keep the family healthy, warm, and well nourished. From the family meal to the family doctor, from shirts for her husband to shoes for her kids, chances are those choices have always been hers.]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>5 More Tips for Successful TV Interviews</title>
		<link>http://emsincorporated.com/5-more-tips-for-successful-tv-interviews/</link>
		<comments>http://emsincorporated.com/5-more-tips-for-successful-tv-interviews/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 15:50:30 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=322</guid>
		<description><![CDATA[As I mentioned a few weeks ago, when you appear on television and are at the top of your game as a guest, it can completely change the dynamics of your business as well as your life!  I've seen it happen many times with clients who know and love this medium!]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>9 Reasons Why Talk Radio is the Best Promotion for Your Book, Product and Service!</title>
		<link>http://emsincorporated.com/9-reasons-why-talk-radio-is-the-best-promotion-for-your-book-product-and-service/</link>
		<comments>http://emsincorporated.com/9-reasons-why-talk-radio-is-the-best-promotion-for-your-book-product-and-service/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 17:05:19 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=303</guid>
		<description><![CDATA[As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books, products and services.  And because it is so effective our clients keep coming back for more!  Fact is - talk radio may honestly be one of the best-kept marketing secrets there is.]]></description>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>Why Small Radio Stations Can Be Great Places to Promote Your Book, Product or Service</title>
		<link>http://emsincorporated.com/why-small-radio-stations-can-be-great-places-to-promote-your-book-product-or-service/</link>
		<comments>http://emsincorporated.com/why-small-radio-stations-can-be-great-places-to-promote-your-book-product-or-service/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 19:27:08 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=295</guid>
		<description><![CDATA[Not many will disagree with the fact that talk radio is a fabulous promotion tool.  What author wouldn’t treasure the opportunity to speak directly to consumers who may be interested in purchasing their book, product or service?  Sounds great, right?]]></description>
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		<slash:comments>9</slash:comments>
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		<title>As Ad Budgets Die&#8230;</title>
		<link>http://emsincorporated.com/as-ad-budgets-die-%e2%80%93-pr-delivers-more-for-less/</link>
		<comments>http://emsincorporated.com/as-ad-budgets-die-%e2%80%93-pr-delivers-more-for-less/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 15:32:52 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/?p=265</guid>
		<description><![CDATA[People have always liked getting more for less. And, during a recession, retailers are known for pulling out all the stops.  For example, one local car dealer is offering a 2-for-1 car special - buy one used car, and get one of equal or lesser value for free!]]></description>
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		<slash:comments>4</slash:comments>
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		<title>What’s The Future of Talk Radio? Michael Harrison Interview, Part 2</title>
		<link>http://emsincorporated.com/whats-the-future-of-talk-radio/</link>
		<comments>http://emsincorporated.com/whats-the-future-of-talk-radio/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 17:17:01 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
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		<guid isPermaLink="false">http://www.emsincorporated.com/what%e2%80%99s-the-future-of-talk-radio/</guid>
		<description><![CDATA[CEO of EMS Incorporated, Marsha Friedman interviews Talkers Magazine founder Michael Harrison about the future of talk radio.]]></description>
		<wfw:commentRss>http://emsincorporated.com/whats-the-future-of-talk-radio/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>It Is NOT Too Late to Promote Your Products for the Holidays!</title>
		<link>http://emsincorporated.com/it-is-not-too-late-to-promote-your-products-for-the-holidays/</link>
		<comments>http://emsincorporated.com/it-is-not-too-late-to-promote-your-products-for-the-holidays/#comments</comments>
		<pubDate>Fri, 31 Oct 2008 16:08:30 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
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		<guid isPermaLink="false">http://www.emsincorporated.com/it-is-not-too-late-to-promote-your-products-for-the-holidays/</guid>
		<description><![CDATA[As talk radio "insiders" we know what the hosts and producers are currently thinking about.  Right now, they are gearing up for the pre and post holiday season.  Why?  Because most producers and hosts go on vacation during the holidays and as a result their show goes on "hiatus."  During this hiatus they run "best of" shows instead of new programming.  So in the run up to their vacation, hosts and producers are deciding: who they will be interviewing as guests in December, which shows they will re-run during hiatus and finally who they will be interviewing during the first week of the New Year.  The final point is very important to them, as the last thing they want to do when they come back from vacation is to have to scramble for guests.

The advantage for our clients is that we not only understand the timing and scheduling of 
]]></description>
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