Home > Archives for product promotion
Posted by Marsha Friedman on September 2, 2011 ·
It used to be that people went to a neighborhood coffee shop in the morning, with their morning paper under their arm, ordered a large coffee and sat down to read the news of the day. Nowadays, the paradigm has shifted just a bit. Today, they go to a Starbucks with an iPad or smartphone in their pocket, order a large coffee (just to have the barista tell them it’s not called large anymore – it’s called Vente) and sit down to check the headlines on their phone.
Years ago, if PR firms got a news placement for their client online, it was like a little bonus — a cherry to put on top of the sundae. Today, it is the very life-blood of PR, with online news coverage making up the majority of how people get informed today. Read more
Filed under PR Education, Social Media · Tagged with branding, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, marsha friedman, national media exposure, newspapers, product promotion, Public Relations
Posted by Marsha Friedman on February 2, 2010 ·
More and more, the Web site is becoming the point of sale for many businesses, whether they are product or service oriented. E-commerce is driving more consumer sales than ever before, and the Internet has already become the first stop for companies interested in B2B products and services. Read more on using TV and radio interviews to drive traffic to your website →
Filed under PR Education, Radio PR · Tagged with Book Publicity, corporate marketing strategy, cost effective marketing, emsi, lead generation, marsha friedman, national media exposure, pr firm, product promotion, product sales, public relations firm, tv interviews
Posted by Marsha Friedman on November 19, 2009 ·
One of the universal truths of PR is that it can help anyone, any company, any business in any industry. There is not a single commercial enterprise that cannot benefit from the power of public relations, and the scope of PR is limited only by the scope of the media.
Advertising is constantly changing, and what works today will likely not work tomorrow. Advertising resides in the realm of paid space, and so its only purpose is to serve the needs of the advertiser. Read more on how to tell if PR is for you →
Filed under PR Education · Tagged with Book Publicity, budgets, corporate pr strategy, cost effective marketing, emsi, event management services inc, marsha friedman, Media Exposure, national pr firm, pr, pr firm, product promotion, Public Relations, publicity
Posted by Marsha Friedman on November 2, 2009 ·
Zen and the Art of PR For Consultants and Small Businesses
Public relations is by far the most affordable and effective marketing tool available for small businesses and consultants. That’s a bold statement, but perfectly reasonable when you know the facts. I can’t tell you how many times I am approached by entrepreneurs who ask me, “Can I afford to do PR?” I always answer the same way: “You can’t afford NOT to do PR.” Read more on zen and the art of PR →
Filed under PR Education · Tagged with Advertising, book promotion, book publicist, corporate marketing strategy, corporate pr strategy, cost effective marketing, emsi, event management services inc, national media exposure, national pr firm, product promotion, product sales, Public Relations, publicity
Posted by Marsha Friedman on October 2, 2009 ·
A short while ago I interviewed David Meerman Scott, author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more on the new landscape of marketing and PR →
Filed under PR Education, Social Media · Tagged with Book Publicity, corporate marketing strategy, corporate pr strategy, cost effective marketing, emsi, event management services inc, marketing, marsha friedman, Media Exposure, national media exposure, national pr, national pr firm, online marketing, product promotion, publicity
Posted by Marsha Friedman on July 22, 2009 ·
If you’ve decided to become an expert in your field, in any field, allow me to show you how much faster that process can be – and how much further you can reach – through the publication of a well-written, carefully-planned, readable and entertaining book.
Books provide what I call “portable expertise.”
Low-Tech, High-Impact
Anywhere a book can go, you can go. Yes, there are more high-tech ways to reach your audience, but when someone’s wi-fi isn’t working, your book still is. When someone’s at 30,000-feet and can’t use their laptop yet, he or she can still open your book. Read more
Filed under Book PR, PR Education · Tagged with book promotion, book publicist, Book Publicity, branding, celebrity expert, credibility, emsi, event management services inc, friedman, industry expert, marsha friedman, Media Exposure, product pr, product promotion, promotion, Public Relations, publicist, publicists, publicity, publicity firm
Posted by Marsha Friedman on July 10, 2009 ·
It is no surprise to hear that media interviews are among the most effective yet least known marketing methods you could ever use to promote your company, products and services.
But as good as these interviews are, they can be made even more effective.
As with most things, there are insider techniques that can help radio and TV interview “first-timers” do a powerful job. Read more
Filed under Radio PR, TV PR · Tagged with book promotion, book publicist, Book Publicity, branding, emsi, listener, marsha friedman, Media Exposure, media interviews, national media exposure, pitches, pr, product promotion, publicity, radio interviews, talk radio, tv interviews
Posted by Marsha Friedman on July 10, 2009 ·
It used to be that the only way to be a celebrity was to be on TV, in the movies, or to do something completely lame.
However, over the last decade, a new kind of celebrity has emerged – the expert celebrity. These are people who are absolutely at the top of their professions, and find a way to use the media to offer their expertise to the masses.
From Cesar Millan (The Dog Whisperer), Martha Stewart, and Bob Vila to Dr. Phil, Suze Orman and Rachel Ray, expert celebrities are taking over television, radio, print publications and the Internet. Moreover, according to media expert Marsha Friedman — author of Celebtritize Yourself from Warren Publishing (www.celebritizeyourself.com) – the next celebrity expert could well be you. Read more
Filed under PR Education · Tagged with book promotion, book publicist, Book Publicity, celebrity, celebrity expert, emsi, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, newspapers, pitches, pr, producers, product promotion, promotion, Public Relations, public relations firm, publicity, publicity firm
Posted by Marsha Friedman on July 9, 2009 ·
Getting your company noticed in this tough economic climate has become harder than ever before for many companies. With mounting competition and shrinking budgets, the question arises: how do I let consumers know that my company exists, on both a national and a local level?!
While national media exposure is ideal, there is great power in local media exposure as well. By focusing on your hometown media outlets you will be able to build a solid base of fame and recognition from which to grow on. Creating as much “buzz” as you can locally will compliment your national campaign to no end and it also gives you invaluable media experience when the national media starts to knock on your door. Read more
Filed under PR Education · Tagged with corporate marketing strategy, corporate pr strategy, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, product pr, product promotion, promotion, public relations firm, publicist, publicity, radio, talk radio
Posted by Marsha Friedman on June 10, 2009 ·
Why? Because they are America’s biggest consumers. According to Martha Barletta, author of Marketing to Women:
Women influence 95% of all purchases and control 80% of all household spending.
She specifically points out their spending habits in these categories:
“Buying the ‘small stuff’ has always been in the woman’s domain. Part of her domestic duties as wife and mother has been to keep the family healthy, warm, and well nourished. From the family meal to the family doctor, from shirts for her husband to shoes for her kids, chances are those choices have always been hers. Read more
Filed under PR Education · Tagged with Add new tag, advertisements, Advertising, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer, retainers
Posted by Marsha Friedman on June 4, 2009 ·
As I mentioned a few weeks ago, when you appear on television and are at the top of your game as a guest, it can completely change the dynamics of your business as well as your life! I’ve seen it happen many times with clients who know and love this medium!
As it’s important to me that our clients are groomed to do their best, we provide them with helpful tips they can study and apply. Let me share a few of these tips, in case you’re also using this medium as a means of promotion. These particular tips relate to your appearance: how to dress, which colors show best, make-up (that includes you guys as well) and more. I hope you enjoy them! Read more
Filed under PR Education, TV PR · Tagged with advertisements, Advertising, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, pr, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer, retainers
Posted by Marsha Friedman on April 27, 2009 ·
As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books, products and services. And because it is so effective our clients keep coming back for more! Fact is – talk radio may honestly be one of the best-kept marketing secrets there is. Read more
Filed under PR Education, Radio PR · Tagged with Add new tag, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, pr, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm
Posted by Marsha Friedman on April 23, 2009 ·
Not many will disagree with the fact that talk radio is a fabulous promotion tool. What author wouldn’t treasure the opportunity to speak directly to consumers who may be interested in purchasing their book, product or service? Sounds great, right?
The face of radio has changed quite a bit over the past decade here are just a few of the changes. The hosts of major-market radio shows, which had extremely attractive audiences, used to bring guests in the studio for long chats. Not three or four minutes, but how about half an hour or longer! This was a time when a guest could knock off a couple radio interviews and send sales soaring. What has changed? First, there are not as many big stations that accept guests – many have changed to a music format or don’t accept guests that have a product or service to sell. Another change is that the amount of guest air-time has been greatly reduced. Radio talk shows nowadays find that listeners are more likely to stay tuned if they have three 10-minute guests per show rather than one guest featured for 30 minutes. Read more
Filed under PR Education, Radio PR · Tagged with Add new tag, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, pr, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer
Posted by Marsha Friedman on April 20, 2009 ·
Hi Everyone,
Last week I sent you Part 1 of my interview with Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” To refresh your memory, Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years. Read more
Filed under PR Education, Radio PR · Tagged with book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, pr, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer
Posted by Marsha Friedman on March 23, 2009 ·
People have always liked getting more for less. And, during a recession, retailers are known for pulling out all the stops. For example, one local car dealer is offering a 2-for-1 car special – buy one used car, and get one of equal or lesser value for free!
But, having been in the PR industry for 20 years, I know public relations has always been like that 2-for-1 advertising deal.
With advertising you need a big budget because a successful ad campaign comes down to repetition, repetition, repetition. Even with the right vehicles in place for your ad buy, as well as the best placements and a quality message, consumers still must see or hear your ad numerous times in order for it to be effective. Read more
Filed under PR Education · Tagged with book promotion, book publicist, Book Publicity, branding, budgets, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, marsha friedman, Media Exposure, media interviews, national pr firm, pitches, pr, pr firm, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists
Posted by Marsha Friedman on November 17, 2008 ·
“If I was down to my last dollar, I’d spend it on public relations.” – Bill Gates
As unlikely as it is that Bill Gates would ever be down to his last million dollars, let alone a single George Washington, the fact remains that it’s a powerful endorsement of the power of PR.
Still, when the economy is tight and corporations yank hard to get their belts down to that last notch, PR is usually one of the first few items on the budget that’s frozen or cut completely. To bean counters, it’s an easy choice. Because it’s impossible to track the impact of PR in strict accounting terms they consider it difficult to quantify PR expenditures. To the numbers guys, if something fails to leave a footprint on the spreadsheet, it is expendable. Read more
Filed under PR Education · Tagged with advertisements, Advertising, book promotion, book publicist, Book Publicity, budget, budgets, campaigns, consumers, credibility, marketing, marsha friedman, national pr, national publicist, pr, product promotion, promotion, Public Relations, publicist, publicity, top pr firm in the usa, top pr firms in the usa
Posted by Marsha Friedman on October 31, 2008 ·
As media relationship professionals for nearly 20 years, my firm works closely with talk radio show hosts and producers day-in and day-out. Because of this synergistic relationship we know:
What They Need & When They Need It
With that in mind, if you have products to promote, I want to let you know it is not too late to get on the air before the holidays! If your products are available for purchase and have mass appeal, then now is the time to let holiday consumers know about it…and there are still a limited number of interview slots left for you to take advantage of. Read more
Filed under PR Education · Tagged with advertisements, Advertising, book promotion, Book Publicity, christmas promotion, christmas sales, marsha friedman, pitch, pitches, producers, product pr, product promotion, promotion, publicity, relationships, retainer, retainers, slots
Posted by Marsha Friedman on September 26, 2008 ·
This is a great success that one of our clients shared with us after their television segment aired: “We’ve received hundreds of phone calls. Fred Meyer stores and Safeway got bombarded with calls as well! In fact, we had originally been scheduled to start shipping to Fred Meyer sometime in May, but they were so inundated with phone calls as a result of our television appearance they called to ask me what we had done to make their phones ring off the hook! Thanks to the media you booked for us, we’re shipping product to them next week, six weeks earlier than planned!” Read more
Filed under PR Education · Tagged with get more leads, get on tv, lead generation, marsha friedman, pr firm, product promotion, product public relations, product sales, publicity firm, sell more products, television appearance, television segment, want more leads
Posted by Marsha Friedman on September 26, 2008 ·
In working with clients for nearly 20 years (from almost every industry possible) I can tell you that TV is an especially powerful medium when it serves as a marketing vehicle for your products or services.
Why? Because of the power of the visual! TV viewers not only hear you: they see you, they see your product, they see a graph or powerpoint that defines your service. So, if you look good, communicate effectively, and present your message in a way that resonates with the viewers, well…the connection is made! One of our clients told us…
“I found that you get almost instant results with TV. When you appear on a television show, people believe what you have to say and as a result you get to reach tons of people in a ‘real’ way. And the results are tremendous. From one TV appearance alone I got close to 1,000 subscribers to my newsletter.” Read more
Filed under PR Education, TV PR · Tagged with book promotion, emsi, generate leads, increase sales, make more money, marsha friedman, product branding, product marketing, product promotion, product sales, tv appearance
It used to be that people went to a neighborhood coffee shop in the morning, with their morning paper under their arm, ordered a large coffee and sat down to read the news of the day. Nowadays, the paradigm has shifted just a bit. Today, they go to a Starbucks with an iPad or smartphone in their pocket, order a large coffee (just to have the barista tell them it’s not called large anymore – it’s called Vente) and sit down to check the headlines on their phone.
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field!
