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	<title>EMSI Public Relations &#187; product publicity Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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		<title>7 Things to Know Before Marketing Your Consumable Product on Radio and TV</title>
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		<pubDate>Mon, 20 Jul 2009 15:23:39 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Radio PR]]></category>
		<category><![CDATA[TV PR]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
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		<category><![CDATA[credibility]]></category>
		<category><![CDATA[emsi]]></category>
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		<category><![CDATA[friedman]]></category>
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		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
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		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[producers]]></category>
		<category><![CDATA[product publicity]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[talk radio]]></category>
		<category><![CDATA[tv interviews]]></category>

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		<description><![CDATA[Okay, first point:

1/ Is your product better suited for a TV commercial or a radio spot? Does it need to be seen to be understood? Consumable products are usually in pill, powder, cream or liquid form—things that don’t need to be demonstrated to be sold.  That being the case, consider using radio, a convincing and affordable way to go. Next…]]></description>
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