I have always loved authors, which is why I’ve spent twenty years of my life devoted to helping them promote their books and ideas!
I admire authors for their passion, tenacity and, well…chutzpah. Writing a book – and getting it published – is truly for the spirited and dauntless. Read more →
It seems so simple and obvious.
Create healthy products that are really good for people, using natural ingredients or materials. Who wouldn’t prefer to buy foods and other products that are natural and healthy, over those that are…not? Read more →
Ever feel like you are yelling at the top of your lungs, and no one is listening?
If your book, product or service is not getting the attention that it deserves, you may want to consider some other options. Here at EMSI, we know how to get quality media coverage for your products – we’ve been doing it for twenty years! Read more →
Marsha Friedman’s article on the importance of being a guest on TV talk shows was printed in the Hartford Business Journal.
And How to Make Sure They Invite You Back
Successful non-fiction authors know a secret.
They know that when it comes to achieving success with a book, it’s not just about literary talent, or even the cleverness of the topic or message. They know that – unlike the movie Field of Dreams, where all Kevin Costner had to do was build a baseball diamond and the fans magically would come – just getting a book published does not guarantee anyone will hear about it, let alone buy it. Read more →
Movies are getting more expensive and before we plunk down $9 for a ticket, and perhaps spend an additional $15 – $20 on popcorn and sodas, most of us first look to see what the critics have to say about the movie we’re planning to see. Read more →
The Oakland Press (118,840 visitors per month) ran Marsha Friedman’s article, “How to Get on Oprah.”
Marsha Friedman, CEO of EMSI and author of Celebritize Yourself was interviewed on national TV talk show, Daytime.
Learn Which PR Tools Work Best
I had an interesting phone call yesterday that got me thinking about people’s understanding on the subject of PR—or should I say their misunderstanding. The caller was a prospective client—a very savvy businesswoman—who asked if my firm can send out a press release for a new product they’re getting ready to launch. Read more →
Below is an article on the subject of crisis PR. I am fortunate to have on my PR team Tony Panaccio, a veteran agency PR strategist with specific experience in handling the message and the press when worst case scenarios come true. I asked Tony to write this article and I think you’ll find it interesting and relevant, given the current 24/7 media culture. Enjoy! Read more →
