Home > Archives for Public Relations
Posted by Marsha Friedman on July 16, 2010 · 2 Comments
Over the years, I’ve always advised my clients that if you want to get in the news, you have to watch and read the news. I know it sounds a little like “bumper sticker” advice, but it’s really not meant as a sound bite. In fact, we use a practical application of that advice every single morning at our agency.
It’s actually a very simple list of easy steps that anyone can do, and it can get blockbuster results. Read more on a strategy to get on TV →
Filed under Building Credibility & Profile, Building Your Brand, Effective Marketing Solutions, Interviews on TV, Media Exposure, PR & Publicity Strategies, PR As a Marketing Tool · Tagged with corporate marketing strategy, corporate pr strategy, cost effective marketing, emsi, marsha friedman, media interviews, national media exposure, national pr firm, pr firm, Public Relations, public relations firm, tv coverage, tv interviews
Posted by Marsha Friedman on April 5, 2010 · Leave a Comment
EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
The AP article was picked up by The Dallas Morning News, which has a circulation of 411,920.
Click here to read article
Posted by Marsha Friedman on January 29, 2010 · 1 Comment
It’s an absolute must. If you want to sell your book to the masses, you have to get out there and publicize it. You need to be on the radio, in magazines and newspapers, on the TV and the Internet. The more the public hears about you and your message, the more likely it is your book will stand out from the hundreds of thousands of other books published every year. You probably already know all this, but you may not have any idea how to get started. Read more on how to get publicity for your book →
Filed under Book Marketing & Promotion, Effective Marketing Solutions, Interviews on Talk Radio, Newspaper and Magazine Coverage, Online Marketing and PR · Tagged with book promotion, book publicist, Book Publicity, emsi, marsha friedman, newspapers, Public Relations, radio hosts, radio interviews, talk radio
Posted by Marsha Friedman on January 28, 2010 · 4 Comments
You know what hard work is. You’ve put in the long hours, worked late into the night, done more working than eating during the lunch hour—all to ensure the success of your business.
You may be thinking about what else you can do to get the news of your products or services more broadly known within your target market. Or, you might be brainstorming future steps to expand your business and make it even more successful. Read more on how getting published can help your business →
Filed under Book Marketing & Promotion, Building Credibility & Profile, Building Your Brand, Celebritize Yourself, Effective Marketing Solutions, Interviews on TV, Interviews on Talk Radio, Media Exposure, Newspaper and Magazine Coverage, PR & Publicity Strategies, PR As a Marketing Tool, The Value of PR · Tagged with book promotion, Book Publicity, branding, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, marsha friedman, national media exposure, pr, pr firm, Public Relations, public relations firm, publicity
Posted by Marsha Friedman on January 14, 2010 · 7 Comments
Here’s the situation. You have a great product or service and YOU know it. But just like the “better mousetrap,” it doesn’t mean a thing unless your market knows it too. TV and radio are great avenues for promoting to the masses. They are dynamic media allowing consumers to visualize and hear you enlighten them (the way only you can) to the great value of your offering. Read more on how to market your book on radio & TV →
Filed under Building Credibility & Profile, Effective Marketing Solutions, Interviews on TV, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, PR As a Marketing Tool, The Value of PR · Tagged with marsha friedman, Media Exposure, pr, product marketing, Public Relations, publicity, radio interviews, tv interviews
Posted by Marsha Friedman on December 29, 2009 · Leave a Comment
“Shortly after a radio interview arranged by EMSI, my ranking at Amazon greatly improved. Seeing the needle move so quickly is direct evidence that this is the most affordable and effective way to promote your book. Thanks EMSI for delivering such great results in such a short time”
Joe Graedon
Nationally Syndicated columnist
Posted by Marsha Friedman on December 22, 2009 · Leave a Comment
Darlene Quinn came to EMSI with a unique challenge – use PR to promote a novel. While non-fiction books are a perfect match for the media because their authors provide valuable information about their areas of expertise, there are very few quality media outlets for fiction authors.
Keep in mind, there are over 400,000 new books published each year, and every one of those authors is clamoring to get air time and ink to push their books, as well. Read more on Darlene Quinn, author of Webs of Power →
Filed under Case Studies · Tagged with book promotion, book publicist, Book Publicity, celebrity expert, cost effective marketing, credibility, emsi, marsha friedman, media interviews, national media exposure, national pr, newspapers, Public Relations, publicity, publicity firm, radio interviews, tv coverage, tv interviews
Posted by Marsha Friedman on December 15, 2009 · 8 Comments
It’s not easy being Tiger Woods today. His personal life is a shambles, his family is shattered and his public image is DOA. While it’s easy to feel absolutely no sympathy for the golden boy whose sins cost him dearly, we need to remember something important. Read more on how Tiger Woods should deal with the media →
Filed under Building Credibility & Profile, Online Marketing and PR, PR & Publicity Strategies, The Value of PR · Tagged with corporate marketing strategy, corporate pr strategy, emsi, marsha friedman, Media Exposure, national media exposure, national pr firm, pr firms, Public Relations, public relations firm, publicity, publicity firm
Posted by Marsha Friedman on December 11, 2009 · Leave a Comment
“EMSI represented me during the publication of my football-related novel. They were able to place me on ‘drive-time’ radio sports talk shows in just about every city with a National Football league franchise. As a result the book has sold well. I would recommend EMSI to anyone seeking to promote any sort of product. The fees are fair, and the results are more likely to be rewarding.”
Bradford Dillman
Well-Known Actor and Best-Selling Author
Posted by Marsha Friedman on December 11, 2009 · Leave a Comment
“I’ve worked with other PR firms, but none have been as creative or efficient as EMSI.”
Gordon Melchor
CEO, East Park Research
Posted by Marsha Friedman on December 11, 2009 · Leave a Comment
“EMSI is a very professional organization and I recommend them highly. They lined me up with great interviews to promote my book. Their service was terrific and very first class.”
Carlo D’Este
Best-Selling Author
Posted by Marsha Friedman on December 11, 2009 · Leave a Comment
“As a result of the publicity you put together for us, we’ve not only increased our direct sales, but our stores are calling to restock their shelves and we’ve obtained more distributors! In the past we’ve tried all kinds of marketing, advertising and public relations schemes, but this has been by far more productive. Hiring EMSI is clearly the best thing our company ever did.”
Dr. William Wong
Naturally Vitamins
Posted by Marsha Friedman on December 11, 2009 · Leave a Comment
“The most important thing to me when dealing with a publicist is their ability to talk to me about a guest without giving me the hard sell. Speaking with EMSI is always a pleasant experience. I find myself always returning their calls as they are fun people to talk to and work with. Great people, great guests.”
Executive Producer, “The G. Gordon Liddy Show”
Posted by Marsha Friedman on December 11, 2009 · Leave a Comment
“You guys are terrific to work with. Your follow-up and consistent efficiency make booking your clients a pleasure. You always send me the stuff I need, and you do the chasing for me!”
Producer, KIRO-FM Radio, Seattle
Posted by Marsha Friedman on December 11, 2009 · Leave a Comment
“After being in the field of television production for nine years, I had literally stopped taking calls from any publicists or PR firms. I became tired of dealing with pushy and demanding attitudes and tactics. Then I encountered EMSI, professionals who are a producer’s dream. Their clients are always exactly what they say they are, always prepared, interesting, on time, and always have something unusual or cutting-edge to offer my program. The management team is exemplary in their attitude and courtesy.”
Mike Cavanagh
Host WSB Radio, Atlanta
Posted by Marsha Friedman on December 11, 2009 · Leave a Comment
“As the producer of a top-rated, highly successful national television show, I usually have a waiting list of guests, but I often find myself re-arranging my schedule to accommodate an EMSI client. I give them my highest recommendation for their quality guests, high standards, and integrity in this business.”
Barbara Hoffman
Producer Trinity, Broadcasting Network
Posted by Marsha Friedman on December 11, 2009 · Leave a Comment
“I am constantly impressed by the professionalism, efficiency, and TV savvy of EMSI. The guests they bring to us are bright, articulate and ‘good TV’ — not to mention, an ‘easy book” for an overworked producer. Who could ask for anything more?”
Jennifer Boyd
Assoc Producer, FOX-TV, Tampa
Posted by Marsha Friedman on December 11, 2009 · Leave a Comment
“EMSI has always shown a high degree of organization with their projects. There has never been any confusion regarding each show booked. Very thorough, very prepared. Their staff is a personal and professional pleasure to deal with.”
Vince Hill
News Anchor, KYW Radio, Philadelphia
Posted by Marsha Friedman on December 11, 2009 · Leave a Comment
“It’s a pleasure working with EMSI. They are totally professional and went all out to be sure we were totally “armed” with all the information we needed to do a thoroughly informative and interesting interview!”
George Carden
Reporter, (700 Club) Christian Broadcasting Network
Posted by Marsha Friedman on December 11, 2009 · Leave a Comment
“EMSI has always been a pleasure to deal with. They’re very attentive towards my show needs and their follow-up is superb. EMSI only calls when the subject matter is proper for the theme of my show. Very professional and understanding at all times.”
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field!
