How Much PR Should You Have? Persistent and Consistent is Key to Success
I’m always asked the question about how long a good publicity campaign should last. Invariably in the media business, more publicity is always better. Still, the question is a good one, and it bears answering.
To do that, I want you to think of the consumers you’re trying to reach as a quiet pond in the wilderness. If you want to make the pond ripple, throw a pebble in it. Big rocks make more waves than small pebbles, but even so, the ripples eventually end if all you’re doing is throwing in one rock at a time. Read more on how much PR you should have →
How Familiar (and Unfamiliar) Holidays Can Drive Your PR Campaign
As the dog days of summer wind down, I think it’s only appropriate that I tell a dog story of my own.
It starts with a client of mine who is a dog crusader with a cause. She’s written seven books about it, and just released a new one. Her passion, as if you haven’t figured it out by now, is animal rescue – specifically dogs from animal shelters. It’s a reasonably narrow cause, but she has been getting a great deal of attention, and October is going to be even bigger for her. You see, October is national Adopt-a-Shelter-Dog Month, sponsored by the American Society for the Prevention of Cruelty to Animals (ASPCA). For our client, it’s a month made in heaven for her message. Read more on how holidays can drive your PR campaign →
Tips for Your Online Book Promotion: It’s Not About the Technology, It’s About the Customers
When I started working with authors on their publicity campaigns, the landscape was reasonably simple. Arranging phone interviews on talk radio shows, appearances on TV and getting reviews in major newspapers and magazines drove consumer interest. Everyone bought their books in bookstores and the only people interested in the Internet were some computer geeks.
Boy, have things changed. Today 44 percent of ALL books sold in North America are sold online at Amazon.com. What’s more, e-books now account for nearly 30 percent of all of Amazon’s sales. Read more on online book promotion →
How to Promote Your Product or Book During Your Radio Interview
Making the Host Happy Could Get You Invited Back
Recently, I put together a list of ideas to help people make the most of their TV interviews, so I thought this time we’d talk about radio. While they are both broadcast interviews, the experiences are vastly different, and really should be discussed separately. Read more on How to Promote Your Product or Book During Your Radio Interview →
Getting Publicity For Your Titles
If you will be at BEA 2010, I know that out of the thousands who will be attending, you’re most interested in speaking with people that will impact the promotion and sales of your new releases. That’s why I think it’s important we meet. My pay-for-performance publicity agency has been representing authors and publishers for 20 years, arranging interviews on talk radio shows around the country, appearances on local and national TV, and obtaining editorial coverage in newspapers and magazines (both offline and offline). Read more on getting publicity for your titles →
5 Tips for Using Social Media to Build Your Opt-In List
The immense popularity of social networks, and the meteoric rise in the last few years of social media marketing, have been some of the most exciting new directions for PR and marketing that I have experienced.
That is why I jumped on board the social media marketing train over a year ago…it has been a huge boon to my performance-based PR business.
But in spite of the many extraordinary opportunities in social media marketing, one drawback I’ve found is the speed with which one can be forgotten. Even the social-media savvy may struggle to stay in front of and remain memorable in the minds of their friends, followers, connections and fellow group members. Read more on using social media to buildyour opt-in list →
The Road to Celebrity Can Have Many Twists and Turns
At the start of her career, Rosie O’Donnell probably never dreamed she’d have her own TV talk show, but she did. And with Oprah Winfrey’s landmark show ending next year, a new Rosie show is being positioned to take over from Oprah as the preeminent daytime talk show. Rosie’s success in the entertainment industry is a lesson to everyone with aspirations to become a celebrity themselves. Read more on the road to celebrity →
LehighValleyLive.com: Marsha Friedman Interview with AP Journalist Erin Conroy
EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
The AP article was picked up by LehighValleyLive.com, which has 241,587 VPM (visits/month)
SILive.com: Marsha Friedman Interview with AP Journalist Erin Conroy
EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
The AP article was picked up by Statten Island Live (SILive.com), which has 321,323 VPM (visits/month)
Yahoo! Canada Finance: Marsha Friedman Interview with AP Journalist Erin Conroy
EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy.
The AP article was picked up by Yahoo! Canada Finance, which has 55,886 VPM (visits/month)
How to Use PR to Overcome the 3 Biggest Challenges of the Natural Products Industry
It seems so simple and obvious.
Create healthy products that are really good for people, using natural ingredients or materials. Who wouldn’t prefer to buy foods and other products that are natural and healthy, over those that are…not? Read more on using PR to overcome the challenges of the natural products industry →
Have Consumers Even Heard About Your Book or Business?
Ever feel like you are yelling at the top of your lungs, and no one is listening?
If your book, product or service is not getting the attention that it deserves, you may want to consider some other options. Here at EMSI, we know how to get quality media coverage for your products – we’ve been doing it for twenty years! Read more on getting your books or products the attention they deserve →
Why Getting Published Will Help Your Business
You know what hard work is. You’ve put in the long hours, worked late into the night, done more working than eating during the lunch hour—all to ensure the success of your business.
You may be thinking about what else you can do to get the news of your products or services more broadly known within your target market. Or, you might be brainstorming future steps to expand your business and make it even more successful. Read more on how getting published can help your business →
Traditional Media Not Going Away: Why Radio, TV & Print Will Survive The Rise of the Internet
With over three decades of experience in marketing and PR, in the last few years I have been awed and excited by the new opportunities afforded by the Internet. The explosion of Internet applications, such as Facebook, YouTube and Twitter, to name a few, has shifted and expanded the world of marketing and PR, and it will never be the same. Read more on why really successful marketing campaigns must embrace ALL media avenues →
How to Market Your Product or Service on Radio & TV – Without Buying Advertising Time!
Here’s the situation. You have a great product or service and YOU know it. But just like the “better mousetrap,” it doesn’t mean a thing unless your market knows it too. TV and radio are great avenues for promoting to the masses. They are dynamic media allowing consumers to visualize and hear you enlighten them (the way only you can) to the great value of your offering. Read more on how to market your book on radio & TV →
KFI-AM, The Bill Handel Afternoon Show, January 12, 2010, David Price, Author
Bill Handel interviewed David Price, author of “The Ignorance of Power”.
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In An Uncertain Economy, When It Comes to Your Marketing, Be Certain About This…
After one of the worst periods for sales in retail history, some of the largest retailers in the country are saying that this year they are going to work harder than ever at increasing sales while trying to contain marketing expenses, according to a Dow Jones story that ran this morning. Read more on why marketing is critical when business is down →
Air America, The Lionel Show, December 11, 2009, Dr. Harold Katz
Dr. Harold Katz was interviewed on The Lionel Show on Air America Radio Network which is nationally syndicated to 70 stations.
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Darlene Quinn – Author, Winner of the 2009 Indie National Excellence Award for Fiction
Darlene Quinn came to EMSI with a unique challenge – use PR to promote a novel. While non-fiction books are a perfect match for the media because their authors provide valuable information about their areas of expertise, there are very few quality media outlets for fiction authors.
Keep in mind, there are over 400,000 new books published each year, and every one of those authors is clamoring to get air time and ink to push their books, as well. Read more on Darlene Quinn, author of Webs of Power →
C-SPAN, Washington Journal, November 20, 2009, Howard Ruff of The Ruff Times
Howard Ruff, author of “How to Prosper in the Age of Obamanomics,” discusses the U.S. economy, including the dollar, the Obama Administration’s economic policies & Wall Street.
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You Can Enjoy Expert Celebrity Status
Are you ready for your own brand of celebrity? Public relations expert Marsha Friedman teaches you how to Celebritize Yourself! Learn the secret to becoming an expert celebrity. Her book is the manual for becoming well known as an expert in your field!
