Why Getting Published Will Help Your Business
You know what hard work is. You’ve put in the long hours, worked late into the night, done more working than eating during the lunch hour—all to ensure the success of your business.
You may be thinking about what else you can do to get the news of your products or services more broadly known within your target market. Or, you might be brainstorming future steps to expand your business and make it even more successful. Read more on how getting published can help your business →
Traditional Media Not Going Away: Why Radio, TV & Print Will Survive The Rise of the Internet
With over three decades of experience in marketing and PR, in the last few years I have been awed and excited by the new opportunities afforded by the Internet. The explosion of Internet applications, such as Facebook, YouTube and Twitter, to name a few, has shifted and expanded the world of marketing and PR, and it will never be the same.
But, don’t expect the traditional media—newspapers, radio and TV—to disappear any time soon. Those who predict the death of traditional media could not be more wrong! In truth, the only really successful marketing campaigns must now embrace ALL media avenues, both offline (traditional) and online. Read more on why really successful marketing campaigns must embrace ALL media avenues →
How to Market Your Product or Service on Radio & TV – Without Buying Advertising Time!
Here’s the situation. You have a great product or service and YOU know it. But just like the “better mousetrap,” it doesn’t mean a thing unless your market knows it too. TV and radio are great avenues for promoting to the masses. They are dynamic media allowing consumers to visualize and hear you enlighten them (the way only you can) to the great value of your offering.
But you may think the only way to get TV and radio exposure is to buy advertising time, which can be very cost prohibitive. And that’s simply not true. An even better and more effective means of promotion is appearing as a guest on TV and radio talk shows. Read more
KFI-AM, The Bill Handel Afternoon Show, January 12, 2010, David Price, Author
Bill Handel interviewed David Price, author of “The Ignorance of Power”.
In An Uncertain Economy, When It Comes to Your Marketing, Be Certain About This…
After one of the worst periods for sales in retail history, some of the largest retailers in the country are saying that this year they are going to work harder than ever at increasing sales while trying to contain marketing expenses, according to a Dow Jones story that ran this morning.
Their solution? The Internet.
“We’re looking at how we can be more targeted in how we talk to our customers,” said Barbara Hagen, senior marketing director for brand strategy and communications at Best Buy Inc., who was speaking at the National Retail Federation’s annual convention in New York City on Sunday. She described marketing tactics designed to increase their visibility and drive people to their Web site to buy online or head to their retail locations. “It’s also a way of increasing loyalty and retention.” Read more
Air America, The Lionel Show, December 11, 2009, Dr. Harold Katz
Dr. Harold Katz was interviewed on The Lionel Show on Air America Radio Network which is nationally syndicated to 70 stations.
Darlene Quinn – Author, Winner of the 2009 Indie National Excellence Award for Fiction
Darlene Quinn came to EMSI with a unique challenge – use PR to promote a novel. While non-fiction books are a perfect match for the media because their authors provide valuable information about their areas of expertise, there are very few quality media outlets for fiction authors.
Keep in mind, there are over 400,000 new books published each year, and every one of those authors is clamoring to get air time and ink to push their books, as well.
One of the reasons Darlene chose the retail fashion industry as a setting for her book was because she was once a senior executive at the Bullocks Wilshire chain of department stores in Illinois. It was her experience there, and her friendships with top executives there and at Macy’s, that gave her a deep knowledge of what went on behind closed doors.
That gave us a strategy we knew would work.
Here was a woman who knew the inner workings of the retail industry at a time when major chain stores were filing for bankruptcy and stores were closing by the thousands all over the country because of the recession. In addition, because she was now an author instead of a retail executive, she could be completely candid about what was going on in retail, without fear of recrimination. Our team knew what to do.
EMSI began booking her for interviews on radio, on TV and in print as an expert commentator about the recession as it was affecting the consumer retail business. So far, Darlene has had more than 100 radio interviews and several national TV interviews. In addition, she has appeared in a variety of print and Web publications with a combined circulation/impressions level of more than 100 million. This national media exposure has accomplished two key goals: 1) it positioned her as an expert on the inner workings of the retail industry, and 2) at the same time afforded her the opportunity to promote her book.
C-SPAN, Washington Journal, November 20, 2009, Howard Ruff of The Ruff Times
Howard Ruff, author of “How to Prosper in the Age of Obamanomics,” discusses the U.S. economy, including the dollar, the Obama Administration’s economic policies & Wall Street.
What’s a Tiger to Do? What Tiger Woods Should Do with the Media to Rehabilitate His Image
It’s not easy being Tiger Woods today. His personal life is a shambles, his family is shattered and his public image is DOA. While it’s easy to feel absolutely no sympathy for the golden boy whose sins cost him dearly, we need to remember something important.
Tiger Woods is not an individual. He is a $100 million marketing corporation that provided for the livelihoods of marketing people, advertising professionals and consumer product manufacturers – not to mention the business of golf itself. Without Tiger’s ability to drive endorsements and commercial viability, many people may even lose their jobs and some firms may be forced to cut back.
So, what could Tiger Woods possibly do to control the devastation of his image? Well, the simple truth is that he is way beyond damage control. The goal posts on his potential rehabilitation have been moved a few thousand yards away from its original line of scrimmage. The best he can hope for now is to set up a comeback a year or more down the line. Read more
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