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	<title>EMSI Public Relations &#187; radio interview Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<itunes:summary>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:summary>
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		<title>How to Promote Your Product or Book During Your Radio Interview</title>
		<link>http://emsincorporated.com/promote-product-book-radio-interview/</link>
		<comments>http://emsincorporated.com/promote-product-book-radio-interview/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 18:09:11 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book PR]]></category>
		<category><![CDATA[Radio PR]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
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		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
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		<category><![CDATA[radio guest]]></category>
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		<category><![CDATA[talk radio interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4107</guid>
		<description><![CDATA[Remember, the radio hosts who interview you are not just considered hosts - they are radio personalities. Their names are typically attached to their show. This is not a matter of ego or vanity...the station develops their profiles so they become local, or even national, celebrities, creating a fan base and loyal listeners. Don't try to take over the show. Don't try to be funnier than the host. Don't try to wisecrack to the host, thinking that you can gain points with the audience by "busting his chops." The host is the leader, and if he likes you, his listeners will like you, too. Your smartest strategy is to engage the host and follow his lead. If you do, the interview will be smooth, the interplay will be congenial, and the host may well ask you back. At the very least, he'll be more sincere about promoting your book or company.]]></description>
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		<title>LifeStyle Talk Radio Network, The Frankie Boyer Show, March 30, 2010, Dr. Soram Khalsa, Author</title>
		<link>http://emsincorporated.com/lifestyle-talk-radio-network-the-frankie-boyer-show-march-30-2010-dr-soram-khalsa/</link>
		<comments>http://emsincorporated.com/lifestyle-talk-radio-network-the-frankie-boyer-show-march-30-2010-dr-soram-khalsa/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 20:35:30 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Client Coverage]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
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		<category><![CDATA[radio interview]]></category>
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		<description><![CDATA[Dr. Soram Khalsa was interview by Frankie Boyer on the LifeStyle Talk Radio Network, The Frankie Boyer Show, March 30, 2010.
Click here to listen to interview.
]]></description>
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		<title>WOR Radio Network, The Joey Reynolds Show, November 11, 2009, William Palmer</title>
		<link>http://emsincorporated.com/wor-radio-network-the-joey-reynolds-show-november-11-2009-william-palmer/</link>
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		<pubDate>Wed, 11 Nov 2009 22:49:56 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Client Coverage]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=2558</guid>
		<description><![CDATA[WOR Radio Network, The Joey Reynolds Show, November 11, 2009, William Palmer]]></description>
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		<title>WOR Radio Network, The Joey Reynolds Show, September 1, 2009, Michael Uslan, Producer of Batman Films</title>
		<link>http://emsincorporated.com/wor-radio-network-the-joey-reynolds-show-september-1-2009-michael-uslan-producer-of-batman-films/</link>
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		<pubDate>Tue, 01 Sep 2009 22:52:50 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Client Coverage]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=2562</guid>
		<description><![CDATA[WOR Radio Network, The Joey Reynolds Show, September 1, 2009, Michael Uslan, Producer of Batman Films]]></description>
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		<title>WOR Radio Network, The Joey Reynolds Show, August 26, 2009, Mary Kay Hoal, Founder of Yoursphere</title>
		<link>http://emsincorporated.com/wor-radio-network-the-joey-reynolds-show-august-26-2009-mary-kay-hoal-founder-of-yoursphere/</link>
		<comments>http://emsincorporated.com/wor-radio-network-the-joey-reynolds-show-august-26-2009-mary-kay-hoal-founder-of-yoursphere/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 00:00:00 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Client Coverage]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
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		<category><![CDATA[national media exposure]]></category>
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		<category><![CDATA[talk radio interview]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=2526</guid>
		<description><![CDATA[WOR Radio Network, The Joey Reynolds Show, August 26, 2009, Mary Kay Hoal, Founder of Yoursphere]]></description>
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		<item>
		<title>Four Tips To Get Talk Radio Hosts Interested in Your Product or Service</title>
		<link>http://emsincorporated.com/four-tips-to-get-talk-radio-hosts-interested-in-your-product-or-service/</link>
		<comments>http://emsincorporated.com/four-tips-to-get-talk-radio-hosts-interested-in-your-product-or-service/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 18:56:26 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Radio PR]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
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		<category><![CDATA[talk radio]]></category>
		<category><![CDATA[talk radio interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=1882</guid>
		<description><![CDATA[Talk radio interviews are one of the bases of a potential sales homerun.  In fact, they're custom-made for companies who want quick, affordable national exposure for their products or services.
]]></description>
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