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Posted by Marsha Friedman on July 24, 2009 · 3 Comments
Few people I talk to consider themselves authors; fewer still ever picture themselves writing a book. Well, if you’re still undecided about whether a book can propel you to expert status in your field, consider a scene of two people who walk into your office each seeking your business. Each has impeccable credentials, is wearing a tailored suit, and has an impressive resume that sparkles with confidence and great talent. Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Building Your Brand, Celebritize Yourself, PR & Publicity Strategies, PR As a Marketing Tool · Tagged with advertisements, book promotion, Book Publicity, corporate pr strategy, cost effective marketing, emsi, event management services inc, friedman, lead generation, marsha friedman, Media Exposure, national pr firm, pr, pr firm, pr firms, product pr, Public Relations, publicists, retainers
Posted by Marsha Friedman on July 17, 2009 · 1 Comment
As a PR professional, I’ve never liked the way movies portray public relations people.
Usually, they’re characterized by Hollywood as slick-talking flim-flam artists who promise the universe and deliver next to nothing.
And there’s a reason why Hollywood zeroes in on that rendering of PR pros – because our profession does have its share of people who are just like that. I wish it weren’t true, because the vast majority of PR professionals have integrity and work hard to earn their clients’ trust. But the bad apples do exist, and every time I hear real life stories about those kinds of PR people, it infuriates me. Read more
Filed under Media Exposure, PR & Publicity Strategies, PR As a Marketing Tool, The Value of PR · Tagged with advertisements, book promotion, book publicist, branding, budgets, campaigns, corporate marketing strategy, cost effective marketing, credibility, event management services inc, friedman, listener, media interviews, national pr, national pr firm, newspapers, pr, pr firm, pr firms, product sales, promotion, Public Relations, publicity firm, retainers
Posted by Marsha Friedman on June 10, 2009 · 3 Comments
Why? Because they are America’s biggest consumers. According to Martha Barletta, author of Marketing to Women:
Women influence 95% of all purchases and control 80% of all household spending.
She specifically points out their spending habits in these categories:
“Buying the ’small stuff’ has always been in the woman’s domain. Part of her domestic duties as wife and mother has been to keep the family healthy, warm, and well nourished. From the family meal to the family doctor, from shirts for her husband to shoes for her kids, chances are those choices have always been hers. Read more
Filed under Building Credibility & Profile, Building Your Brand, Effective Marketing Solutions, PR As a Marketing Tool · Tagged with Add new tag, advertisements, Advertising, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer, retainers
Posted by Marsha Friedman on June 4, 2009 · Leave a Comment
As I mentioned a few weeks ago, when you appear on television and are at the top of your game as a guest, it can completely change the dynamics of your business as well as your life! I’ve seen it happen many times with clients who know and love this medium!
As it’s important to me that our clients are groomed to do their best, we provide them with helpful tips they can study and apply. Let me share a few of these tips, in case you’re also using this medium as a means of promotion. These particular tips relate to your appearance: how to dress, which colors show best, make-up (that includes you guys as well) and more. I hope you enjoy them! Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Interviews on TV, PR & Publicity Strategies · Tagged with advertisements, Advertising, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, event management services inc, friedman, lead generation, listener, listeners, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, pr, pr firms, producers, product pr, product promotion, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer, retainers
Posted by Marsha Friedman on April 15, 2009 · 3 Comments
A few weeks ago I interviewed Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years.
As Lee is one of the top “go-to” guys for helping national talk show hosts be the best at this medium – who better to give you advice on how to effectively use this medium when appearing as a guest! Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Interviews on TV, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with advertisements, Advertising, book promotion, book publicist, Book Publicity, branding, budgets, campaigns, corporate marketing strategy, corporate pr strategy, cost effective marketing, credibility, emsi, friedman, lead generation, listener, marsha friedman, Media Exposure, media interviews, national media exposure, national pr, national pr firm, newspapers, online marketing, pitches, product sales, Public Relations, public relations firm, publicists, publicity, publicity firm, retainer, retainers
Posted by Marsha Friedman on November 26, 2008 · 6 Comments
Companies wanting to make the most of their PR budgets these days are discovering one of the industry’s best kept secrets that is effective, mitigates risk and beats the traditional retainer-based agency in every way. It’s called Pay-For-Performance PR. There are only a handful of agencies that operate on this fee basis amongst the tens of thousands of PR firms throughout the entire U.S.
Most of them offer the same service, if not better, than the big retainer-based agencies, but at a fraction of the cost. They’re driven to perform because they only get paid for what they deliver while retainer-based agencies charge for their time and their overhead, but are not accountable for results. If they get media placements, that’s great, but if they don’t, you’re still left holding the tab. Read more
Filed under Book Marketing & Promotion, Interviews on TV, Interviews on Talk Radio, Media Exposure, Newspaper and Magazine Coverage, PR & Publicity Strategies, The Value of PR · Tagged with budgets, campaigns, generalization, marketing, marsha friedman, no retainers, pitch, pitches, placements, pr, PR budget, pr firm, Public Relations, public relations firm, publicity, publicity firm, retainer, retainers, risk
Posted by Marsha Friedman on November 17, 2008 · 1 Comment
As we all know, most large corporations have big advertising budgets to promote their products. Yet, savvy corporate marketers understand that publicity can be far more effective than advertising for connecting with consumers.The competition for publicity is fierce and an almost impossible task without having a good angle to grab the media’s attention. But, that’s where you come in. You and your book can provide an excellent PR opportunity for the manufacturer of products that aligns with your message. Read more
Filed under Book Marketing & Promotion, Celebritize Yourself, Effective Marketing Solutions, Media Exposure, PR & Publicity Strategies · Tagged with advertisements, Advertising, branding, campaigns, marketing, marsha friedman, mso, newspapers, pr, pr firms, promotion, Public Relations, publicity, Publicity Advice, publicity firm, retainer, retainers
Posted by Marsha Friedman on October 31, 2008 · Leave a Comment
As media relationship professionals for nearly 20 years, my firm works closely with talk radio show hosts and producers day-in and day-out. Because of this synergistic relationship we know:
What They Need & When They Need It
With that in mind, if you have products to promote, I want to let you know it is not too late to get on the air before the holidays! If your products are available for purchase and have mass appeal, then now is the time to let holiday consumers know about it…and there are still a limited number of interview slots left for you to take advantage of. Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Effective Marketing Solutions, Media Exposure, PR & Publicity Strategies, PR As a Marketing Tool · Tagged with advertisements, Advertising, book promotion, Book Publicity, christmas promotion, christmas sales, marsha friedman, pitch, pitches, producers, product pr, product promotion, promotion, publicity, relationships, retainer, retainers, slots
Posted by Marsha Friedman on October 21, 2008 · 1 Comment
In today’s world of publishing, I don’t have to tell you what a challenge it is to get your book noticed. With nearly 300,000 new books hitting the market every year, this is a problem all authors encounter – from first timers to big name celebrities. But once you have the word-of-mouth buzz going, it can spread like wildfire.One of the best methods to get people talking about you and your book is by being interviewed as a guest on talk radio. Why? This medium allows you to talk to a captive audience of affluent, educated and, most importantly, active consumers who are book-buyers. We’ve been one of the country’s top providers of radio show guests since 1990 and, from our years of experience, we’ve seen how instrumental talk radio has been in our daily lives. Talk radio hosts and their guests consistently create thought provoking conversations throughout the country. They’re largely responsible for spreading new ideas resulting in hot trends and lifestyle choices. You and the message of your book CAN be part of this forum that affects peoples lives daily. This is how buzz is built. Read more
Filed under Blog Talk Radio, Book Marketing & Promotion, Effective Marketing Solutions, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, PR As a Marketing Tool, The Value of PR · Tagged with book pr, book promotion, Book Publicity, buzz, campaigns, journalist, journalists, magazines, marketing, marsha friedman, newspapers, pr, pr firm, producers, promises, promotion, Public Relations, publicist, publicity pr firm, publishers, retainer, retainers, Television
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