What is it that your customers, clients or readers find special about you? Or, if you’re a new entrepreneur, professional or author, what do you think makes you different and special?
The answer to that question should be the foundation for your online marketing and, believe me, if you’re not promoting yourself online, you’re not promoting yourself!
The Internet is changing and that’s transforming the marketplace; today, anyone with a product, service or book to sell must learn how to build their reputation online and become an authority among Internet users.
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