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	<title>EMSI Public Relations &#187; social media Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<itunes:summary>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:summary>
	<itunes:author>EMSI Public Relations</itunes:author>
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		<title>How Does the Mainstream Media Use Social Media?</title>
		<link>http://emsincorporated.com/smm-and-media/</link>
		<comments>http://emsincorporated.com/smm-and-media/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 17:23:37 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5693</guid>
		<description><![CDATA[In radio, one of the largest chains of terrestrial radio stations mandates that their hosts push social media on a regular basis. In fact, on-air personalities are not only judged by their ratings on the air, but they are equally judged by the number of followers and web hits to their online blogs. ]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Is 2011 the Year of Social Media?</title>
		<link>http://emsincorporated.com/2011-year-social-media/</link>
		<comments>http://emsincorporated.com/2011-year-social-media/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 14:38:19 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5677</guid>
		<description><![CDATA[Never have I seen a media tool so broad in its scope, so personal in its reach and so effective in its use as Social Media. It’s so powerful that I can honestly say that I’ve never seen anything like it before and doubt I will see anything as influential in our lifetimes.

Let me offer two examples to demonstrate this point and then we can look at its impact on your own marketing and promotion: Occupy Wall Street and the Bank of America debit card fee debacle.
]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>What is a 3-D PR Campaign?</title>
		<link>http://emsincorporated.com/3d-pr-campaign/</link>
		<comments>http://emsincorporated.com/3d-pr-campaign/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 14:44:27 +0000</pubDate>
		<dc:creator>eddie</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5647</guid>
		<description><![CDATA[How the Different Elements of Your PR Campaign Work Together
With all the movies coming out in 3-D these days, I started thinking about how a good PR campaign also has its own 3-D elements. Well, really, there are four types of media outlets today – TV, radio, print (offline and online) and social media – [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>What Are the Building Blocks of a Modern-Day PR Campaign?</title>
		<link>http://emsincorporated.com/modernday-pr/</link>
		<comments>http://emsincorporated.com/modernday-pr/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 22:24:26 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5625</guid>
		<description><![CDATA[While the media has been specializing in reinventing itself every few business quarters, the business of marketing has been slowly evolving, trying to keep up with the changes. As each of these new areas of outreach emerges, our tactics as PR strategists are changing with the times.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>So You Think You Have Social Media Covered?</title>
		<link>http://emsincorporated.com/social-media-covered/</link>
		<comments>http://emsincorporated.com/social-media-covered/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 18:41:31 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5608</guid>
		<description><![CDATA[I remember when the Internet first gained prominence and it became apparent that having a Web site was essential for any commercial enterprise. Back then, Web designers were not plentiful and few people thought to hire a professional to create a Web site. They felt that ANY Web presence was better than none at all and they found people they knew to help them who were “into the whole Internet thing.” As social media has become a serious part of the foundation of the media in general, some people regard it the same way as they used to regard Web sites...]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Social Media is How the Big Boys Play</title>
		<link>http://emsincorporated.com/social-media-big-boys-play/</link>
		<comments>http://emsincorporated.com/social-media-big-boys-play/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 20:53:23 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5536</guid>
		<description><![CDATA[“There is a reason that Facebook just kicked social TV into high gear. As one blogger said: ‘When people start consuming content through Facebook, it enables a new world of friend-to-friend discovery that is potentially worth more than any promo campaign on the planet.’ In other words, better than any network today can provide.”]]></description>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Social Media: Why the Number of Followers Matter</title>
		<link>http://emsincorporated.com/socialmedia-numbers-matter/</link>
		<comments>http://emsincorporated.com/socialmedia-numbers-matter/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 15:47:27 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5344</guid>
		<description><![CDATA[Last week, we talked about the fact that having great numbers with your social media outreach on Twitter, Facebook and LinkedIn was not as important]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are Blogs Important to My PR Campaign?</title>
		<link>http://emsincorporated.com/blogs-important-pr-campaign-blogs-bonanzas-busts/</link>
		<comments>http://emsincorporated.com/blogs-important-pr-campaign-blogs-bonanzas-busts/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 19:49:01 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
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		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicist]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5151</guid>
		<description><![CDATA[According to BlogPulse, there were 152 million blogs on the Internet at the end of 2010 and the trend doesn’t seem to be slowing down. Many of these bloggers have become opinion leaders in their particular areas of expertise, while others have next to no following at all and blog just to let off steam. ]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>New Rules of Social Media Expert &#8211; David Meerman Scott</title>
		<link>http://emsincorporated.com/new-rules-of-social-media-expert/</link>
		<comments>http://emsincorporated.com/new-rules-of-social-media-expert/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 17:33:15 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
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		<category><![CDATA[event management services inc]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
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		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.emsincorporated.com/?p=1236</guid>
		<description><![CDATA[What the social media and social networking sites do is that they allow companies for the first time to earn attention by creating something really interesting on the web.  You can earn attention by doing a YouTube video, by creating a blog, by being on Twitter, by being on Facebook.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Viral Marketing Specialist David Meerman Scott Discusses Social Media and Networking</title>
		<link>http://emsincorporated.com/viral-marketing-specialist-david-meerman-scott-discusses-social-media-and-networking/</link>
		<comments>http://emsincorporated.com/viral-marketing-specialist-david-meerman-scott-discusses-social-media-and-networking/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 10:58:10 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[event management services inc]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity firm]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=1203</guid>
		<description><![CDATA[Last week I sent you Part 1 of my interview with David Meerman Scott. As a recap, David is the author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley).  David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Below is Part 2 about the marketing value of social networking, which I hope you will enjoy as much as I did! Next week we will conclude the series with Part 3.]]></description>
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		<slash:comments>7</slash:comments>
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