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	<title>EMSI Public Relations&#187; social media Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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		<title>New Rules of Social Media Expert &#8211; David Meerman Scott</title>
		<link>http://emsincorporated.com/new-rules-of-social-media-expert/</link>
		<comments>http://emsincorporated.com/new-rules-of-social-media-expert/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 17:33:15 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Building Credibility & Profile]]></category>
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		<description><![CDATA[What the social media and social networking sites do is that they allow companies for the first time to earn attention by creating something really interesting on the web.  You can earn attention by doing a YouTube video, by creating a blog, by being on Twitter, by being on Facebook.]]></description>
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		<title>Viral Marketing Specialist David Meerman Scott Discusses Social Media and Networking</title>
		<link>http://emsincorporated.com/viral-marketing-specialist-david-meerman-scott-discusses-social-media-and-networking/</link>
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		<pubDate>Fri, 09 Oct 2009 10:58:10 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Building Credibility & Profile]]></category>
		<category><![CDATA[Building Your Brand]]></category>
		<category><![CDATA[Effective Marketing Solutions]]></category>
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		<category><![CDATA[PR As a Marketing Tool]]></category>
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		<description><![CDATA[Last week I sent you Part 1 of my interview with David Meerman Scott. As a recap, David is the author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley).  David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Below is Part 2 about the marketing value of social networking, which I hope you will enjoy as much as I did! Next week we will conclude the series with Part 3.]]></description>
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