5 Tips for Using Social Media to Build Your Opt-In List

The immense popularity of social networks, and the meteoric rise in the last few years of social media marketing, have been some of the most exciting new directions for PR and marketing that I have experienced.

That is why I jumped on board the social media marketing train over a year ago…it has been a huge boon to my performance-based PR business.

But in spite of the many extraordinary opportunities in social media marketing, one drawback I’ve found is the speed with which one can be forgotten. Even the social-media savvy may struggle to stay in front of and remain memorable in the minds of their friends, followers, connections and fellow group members. Read more on using social media to buildyour opt-in list →

New Rules of Social Media Expert – David Meerman Scott

David Meerman ScottThis is the third in the 3-part series of my interview with David Meerman Scott. As you know by now, David is the author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley).

David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more on the new rules of social media with David Meerman Scott →

Viral Marketing Specialist David Meerman Scott Discusses Social Media and Networking

David Meerman ScottLast week I shared Part 1 of my interview with David Meerman Scott. As a recap, David is the author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Read more on viral marketing →

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