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Posted by Marsha Friedman on March 9, 2010 · 1 Comment
And How to Make Sure They Invite You Back
Successful non-fiction authors know a secret.
They know that when it comes to achieving success with a book, it’s not just about literary talent, or even the cleverness of the topic or message. They know that – unlike the movie Field of Dreams, where all Kevin Costner had to do was build a baseball diamond and the fans magically would come – just getting a book published does not guarantee anyone will hear about it, let alone buy it. Read more on the seven PR secrets for getting on talk radio →
Filed under Book Marketing & Promotion, Building Credibility & Profile, Effective Marketing Solutions, Interviews on Talk Radio, Media Exposure, PR & Publicity Strategies, The Value of PR · Tagged with book promotion, Book Publicity, cost effective marketing, emsi, marsha friedman, national media exposure, public relations firm, radio interviews, talk radio guest, talk radio interviews
Posted by Marsha Friedman on January 4, 2010 · Leave a Comment
Five hundred press releases is the average number delivered to the New York Times every day. When you get to major metropolitan daily newspapers, the number drops to about 250, and 100 for community weeklies. Most local TV stations are in the 200 range and radio is around 100.
Per day. Read more on knowing which medium is right for your message →
Filed under Book Marketing & Promotion, Interviews on TV, Interviews on Talk Radio, Newspaper and Magazine Coverage, PR & Publicity Strategies, PR As a Marketing Tool · Tagged with Book Publicity, cost effective marketing, Media Exposure, media interviews, national media exposure, print coverage, radio talk shows, talk radio interviews, tv coverage, tv interviews
Posted by Marsha Friedman on July 10, 2009 · Leave a Comment
In my nearly twenty years in the publicity industry, I have seen a fair bit of evolution in how the media reaches their audience. Some newspapers and magazines have turned into websites or blogs and several television shows have turned into streaming videos on YouTube. Talk radio seems to be the only media outlet that has remained untouched, right? Wrong! Read more
Filed under Book Marketing & Promotion, Building Credibility & Profile, Effective Marketing Solutions, Media Exposure, PR & Publicity Strategies, PR As a Marketing Tool · Tagged with book promotion, book publicist, Book Publicity, emsi, event management services inc, listeners, marsha friedman, Media Exposure, media interviews, radio interviews, talk radio, talk radio interviews
Posted by Marsha Friedman on March 11, 2009 · Leave a Comment
And How to Make Sure Hosts Invite You Back
Successful CEOs know a secret.
They know that when it comes to getting real marketing traction for launching a new product or service, it’s not just about advertising. They know that – unlike the movie Field of Dreams, where all Kevin Costner had to do was build a baseball diamond and the fans magically would come – just putting a new product on the shelf does not guarantee anyone will hear about it, let alone buy it. Read more on 7 PR secrets for getting on talk radio →
Filed under Building Credibility & Profile, Building Your Brand, Effective Marketing Solutions, Interviews on Talk Radio, PR & Publicity Strategies, PR As a Marketing Tool, The Value of PR · Tagged with branding, corporate marketing strategy, corporate pr strategy, cost effective marketing, emsi, marsha friedman, national media exposure, public relations firm, talk radio, talk radio interviews
Posted by Marsha Friedman on July 23, 2008 · Leave a Comment
Talk radio interviews are one of the bases of a potential sales homerun. In fact, they’re custom-made for companies who want quick, affordable national exposure for their products or services. Read more
Filed under Blog Talk Radio, Book Marketing & Promotion, Building Credibility & Profile, Interviews on Talk Radio, PR & Publicity Strategies · Tagged with corporate marketing strategy, cost effective marketing, media interviews, public relations firm, radio interview, talk radio, talk radio interviews
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