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	<title>EMSI Public Relations &#187; talk radio interviews Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<itunes:summary>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:summary>
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		<title>How to Promote Your Product or Book During Your Radio Interview</title>
		<link>http://emsincorporated.com/promote-product-book-radio-interview/</link>
		<comments>http://emsincorporated.com/promote-product-book-radio-interview/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 18:09:11 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book PR]]></category>
		<category><![CDATA[Radio PR]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
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		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr firm]]></category>
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		<category><![CDATA[publicity]]></category>
		<category><![CDATA[radio guest]]></category>
		<category><![CDATA[radio interview]]></category>
		<category><![CDATA[talk radio interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=4107</guid>
		<description><![CDATA[Remember, the radio hosts who interview you are not just considered hosts - they are radio personalities. Their names are typically attached to their show. This is not a matter of ego or vanity...the station develops their profiles so they become local, or even national, celebrities, creating a fan base and loyal listeners. Don't try to take over the show. Don't try to be funnier than the host. Don't try to wisecrack to the host, thinking that you can gain points with the audience by "busting his chops." The host is the leader, and if he likes you, his listeners will like you, too. Your smartest strategy is to engage the host and follow his lead. If you do, the interview will be smooth, the interplay will be congenial, and the host may well ask you back. At the very least, he'll be more sincere about promoting your book or company.]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Seven PR Secrets for Getting on Talk Radio to Promote Your Book</title>
		<link>http://emsincorporated.com/pr-secrets-talk-radio-promote-book/</link>
		<comments>http://emsincorporated.com/pr-secrets-talk-radio-promote-book/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 21:53:25 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Radio PR]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[radio interviews]]></category>
		<category><![CDATA[talk radio guest]]></category>
		<category><![CDATA[talk radio interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=2976</guid>
		<description><![CDATA[How do you get a talk show host to invite you to be a guest?  Having arranged talk show interviews for clients for twenty years, I know the precise formula for successfully hitting the talk radio circuit, so let me share some tips with you.
]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How Do You Know Which Medium Is Right For Your Message?</title>
		<link>http://emsincorporated.com/how-do-you-know-which-medium-is-right-for-your-message/</link>
		<comments>http://emsincorporated.com/how-do-you-know-which-medium-is-right-for-your-message/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 16:13:30 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[print coverage]]></category>
		<category><![CDATA[radio talk shows]]></category>
		<category><![CDATA[talk radio interviews]]></category>
		<category><![CDATA[tv coverage]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=2437</guid>
		<description><![CDATA[Five hundred press releases is the average number delivered to the New York Times every day. When you get to major metropolitan daily newspapers, the number drops to about 250, and 100 for community weeklies. Most local TV stations are in the 200 range and radio is around 100.

Per day.

So, with competition like that, how do you make the most of your PR campaign and not get lost in the shuffle?

Well, the first step is to look at your message and ask yourself a few pointed questions. Is it newsworthy? Is it consumer related? Could it have a local twist? Is there a visual aspect to it? Is it a topic I can have a long conversation about? What age group am I targeting? Is there an income bracket I’m targeting?]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Changing Face of the Media</title>
		<link>http://emsincorporated.com/the-changing-face-of-the-media/</link>
		<comments>http://emsincorporated.com/the-changing-face-of-the-media/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 17:31:13 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[event management services inc]]></category>
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		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[media interviews]]></category>
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		<category><![CDATA[talk radio]]></category>
		<category><![CDATA[talk radio interviews]]></category>

		<guid isPermaLink="false">http://staging.emsincorporated.com/?p=538</guid>
		<description><![CDATA[In my nearly twenty years in the publicity industry, I have seen a fair bit of evolution in how the media reaches their audience.  Some newspapers and magazines have turned into websites or blogs and several television shows have turned into streaming videos on YouTube.  Talk radio seems to be the only media outlet that has remained untouched, right?  Wrong!

If we use the 1990's as a reference point (and all of you radio pros from that era will back me up on this) the landscape of talk radio has most definitely changed from then until now.  In the 90's the average time allotted for a guest interview was anywhere from 45 to 60 minutes and most of the interviews took place in-studio.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Seven PR Secrets for Getting on Talk Radio as a Guest to Promote Your Business</title>
		<link>http://emsincorporated.com/pr-secrets-talk-radio-guest-promote-products/</link>
		<comments>http://emsincorporated.com/pr-secrets-talk-radio-guest-promote-products/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 16:41:05 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Radio PR]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[talk radio]]></category>
		<category><![CDATA[talk radio interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=2991</guid>
		<description><![CDATA[Getting interviewed on talk radio shows is one of the best ways for their products and services to become known by a wide audience. In fact, talk radio is more popular than ever, and with the increases in specialty programming that cover a wide gamut of topics, there is more opportunity than ever to become a talk show guest.
]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Four Tips To Get Talk Radio Hosts Interested in Your Product or Service</title>
		<link>http://emsincorporated.com/four-tips-to-get-talk-radio-hosts-interested-in-your-product-or-service/</link>
		<comments>http://emsincorporated.com/four-tips-to-get-talk-radio-hosts-interested-in-your-product-or-service/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 18:56:26 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Radio PR]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[radio interview]]></category>
		<category><![CDATA[talk radio]]></category>
		<category><![CDATA[talk radio interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=1882</guid>
		<description><![CDATA[Talk radio interviews are one of the bases of a potential sales homerun.  In fact, they're custom-made for companies who want quick, affordable national exposure for their products or services.
]]></description>
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		<slash:comments>0</slash:comments>
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