When I suggest to people that they give away their best tips, tricks and advice for free as a means of marketing themselves, some look at me aghast.
“But then why would anyone want to buy my book/service/product?” they ask.
Because when you provide them with something of value, they not only become familiar with you and respect your expertise, they know your book, service or company may also be valuable to them.
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Article at a glance:
It’s beyond frustrating to discover that one of the first steps in your media campaign is a doozy.
Connecting with the print, radio or TV person who can get you in the paper or on the air can be like hitting the target at a carnival shooting gallery. You miss so many times, eventually you figure the game’s rigged.
Really, you just need to know how to play.
Article at a glance:
The guys I know are all looking forward to The Three Stooges remake opening in theaters this weekend. They think Moe, Larry and Curly’s harebrained schemes, silly missteps, and thwacks, smacks and blindside attacks are hysterically funny.
Heck, I don’t need to go to the movies for slapstick – I’ve got men in my life! (Kidding, of course.)
Article at a glance:
It’s bad enough when you stick your foot in your mouth at a dinner party or walk out of the office bathroom with the back of your dress tucked into your underwear (no that wasn’t me, thank goodness). It’s a whole lot worse when your red-faced moment is beamed to thousands – or millions – of television viewers.
Article at a glance:
What makes good talk radio? Often, it’s a good argument – just the thing a lot of first-time guests hope to avoid.
They hear shock jocks like Howard Stern or commentator Bill O’Reilly try to skewer interviewees with pointed questions and they want no part of it.
“Please find me talk show hosts who agree with my point of view,” clients will ask us here at EMSI.
The trouble with that is, preaching to the choir doesn’t make for memorable entertainment in most show formats. And if the audience doesn’t remember you, what have you accomplished?
