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	<title>EMSI Public Relations &#187; tv interviews Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<itunes:summary>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:summary>
	<itunes:author>EMSI Public Relations</itunes:author>
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		<title>No Shock – Talk Radio’s a New Game! Part 1</title>
		<link>http://emsincorporated.com/new-game/</link>
		<comments>http://emsincorporated.com/new-game/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 16:14:59 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Radio PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
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		<category><![CDATA[radio interviews]]></category>
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		<description><![CDATA[Because prep time is cut short with those off-air responsibilities, hosts are really looking for topics and guests that will play to their target audience, be engaging and provide good content.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Decking the Halls Doesn’t Mean Slowing Down</title>
		<link>http://emsincorporated.com/holidays/</link>
		<comments>http://emsincorporated.com/holidays/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 21:42:36 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=5666</guid>
		<description><![CDATA[While many assume that nothing of any consequence really happens over the holidays, that means fewer people will be competing for those guest interviews on radio, TV and in print. This opens up an opportunity for you to jump in and compete for that media, with fewer of your competitors in that mix. Let's face it, the media still needs people to interview to generate content.  So if your competition is not in the game over the holidays, this is the perfect time for you to step in and get the coverage.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Going Away for the Holidays? The Media Won’t</title>
		<link>http://emsincorporated.com/holidays-media-wont/</link>
		<comments>http://emsincorporated.com/holidays-media-wont/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 20:14:53 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=5440</guid>
		<description><![CDATA[The media doesn’t shut down during the holidays.  The newspaper still arrives at your door every morning and when you turn on the radio or TV, you’ll find all the same shows are on the air.  Admittedly, the holiday staff are the people who drew the short straws – but there they are on the air, behind the scenes, writing stories and generating the news we consume daily, without fail, even during our most cherished holidays.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>So, What’s The Value of All My PR Efforts, Anyway?</title>
		<link>http://emsincorporated.com/roi/</link>
		<comments>http://emsincorporated.com/roi/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 15:40:32 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[PR ROI]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[branding]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=5393</guid>
		<description><![CDATA[I tend to use this space as a “how to” venue. I like to share my insights on how to get the media excited about you, your message, your products, your services and books. My hope is that the information I offer will enable you to generate media placements for yourself to further your public relations efforts.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Christmas in August?</title>
		<link>http://emsincorporated.com/pr/</link>
		<comments>http://emsincorporated.com/pr/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 20:43:11 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
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		<category><![CDATA[cost effective marketing]]></category>
		<category><![CDATA[Media Exposure]]></category>
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		<category><![CDATA[tv coverage]]></category>
		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5386</guid>
		<description><![CDATA[The fourth quarter – that holiday spending season between October and December – is still a month and a half away, so I’m sure you’re wondering why I’m riffing on a holiday classic. Read on and find out why you need to prepare for the holiday sales season now.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Why Can’t I Just Talk About My Book On The Air? Why Using the Media to Sell Books is a Finesse Play</title>
		<link>http://emsincorporated.com/talk-book-air-media-sell-books-finesse-play/</link>
		<comments>http://emsincorporated.com/talk-book-air-media-sell-books-finesse-play/#comments</comments>
		<pubDate>Thu, 19 May 2011 21:07:11 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book PR]]></category>
		<category><![CDATA[PR Education]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[book publicist]]></category>
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		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5166</guid>
		<description><![CDATA[Authors expect they can use the media as a venue to talk about their books, while the media is only interested in them for their expertise and the information or entertainment they can offer their audiences.]]></description>
		<wfw:commentRss>http://emsincorporated.com/talk-book-air-media-sell-books-finesse-play/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Is the TV Commercial Dying? Why What Happens Between the Commercials Has Become Even More Important</title>
		<link>http://emsincorporated.com/tv-commercial-dying-commercials-important/</link>
		<comments>http://emsincorporated.com/tv-commercial-dying-commercials-important/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 15:25:02 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR ROI]]></category>
		<category><![CDATA[TV PR]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Book Publicity]]></category>
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		<category><![CDATA[tv interviews]]></category>

		<guid isPermaLink="false">http://emsincorporated.com/?p=5101</guid>
		<description><![CDATA[The Nielsen Company tracks the audience viewership of TV programs so that programmers and advertisers can get a handle on how many people are watching certain shows. Programmers take that data and figure out how much they’ll charge to advertise on their shows. Of course, they pay attention to key demographics and more granular statistics, but at the end of the day, this is the data that helps them figure out that they’re going to charge $3 million per minute to advertise on <em>The Super Bowl</em> broadcast and $1 - $3.80 per minute on reruns of the recent reboot of <em>Hawaii Five-0</em>.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>How to Give a Great Print Media Interview: Five Tips You Don&#8217;t Want to Miss</title>
		<link>http://emsincorporated.com/give-great-print-media-interview-tips/</link>
		<comments>http://emsincorporated.com/give-great-print-media-interview-tips/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 13:56:22 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Print PR]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=4614</guid>
		<description><![CDATA[In TV and radio, interview times are pre-arranged. However, print and online journalists typically have daily and weekly deadlines. When they call you, they need you right then! In many cases, journalists will reach out to several experts on a news item and then choose the one who is the better interview or whoever responded quickest (or a combination of the two). The more reliably you respond, the more likely they will call on you again.]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Are You On Top of the News? It Can Dictate Your PR</title>
		<link>http://emsincorporated.com/top-news-dictate-pr/</link>
		<comments>http://emsincorporated.com/top-news-dictate-pr/#comments</comments>
		<pubDate>Sun, 03 Oct 2010 16:00:16 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[corporate marketing strategy]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=4585</guid>
		<description><![CDATA[One of the things I tell clients who want to get coverage in print and online press is that they have to read the news. If you want the print media to cover you, I think it simply helps if you know what it is they like to write about.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Prepare for the Big Interview</title>
		<link>http://emsincorporated.com/prepare-big-interview/</link>
		<comments>http://emsincorporated.com/prepare-big-interview/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 18:46:49 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[corporate pr strategy]]></category>
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		<guid isPermaLink="false">http://emsincorporated.com/?p=4579</guid>
		<description><![CDATA[After more than 20 years in the public relations business, I've discovered one universal truth: There's really nothing quite as important as preparing for an interview.

After all, if you've gone through all the trouble of studying the news, reading about the issues and creating a set of resonant messages and have used them to score an interview with a journalist, why would you want to wing it? The problem is most people prepare for an interview by asking themselves the questions THEY would ask THEMSELVES, instead of asking the questions a professional journalist would likely ask them. That's where I have seen many campaigns run off the rails before they begin.]]></description>
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		<slash:comments>10</slash:comments>
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