How To Determine The Best Media Niche to Promote Your Product

Five hundred press releases is the average daily number delivered to the New York Times every day. When you get to major metropolitan daily newspapers, the number drops to about 250, and 100 for community weeklies. Most local TV stations are in the 200 range and radio is around 100.

Per day.

So, with competition like that, how do you make the most of your PR promotions and campaigns, and not get lost in the shuffle? Well, the first step is to know how to pick the right media for your message. The better you target your media, and match your message to the medium, the better your chances of getting noticed and rising above the din. Read more