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	<title>EMSI Public Relations &#187; writing press releases Archives  &#8211; EMSI Public Relations Firm &#8211; Pay for Performance PR</title>
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	<itunes:summary>Public Relations Firm EMSI - PR Firms, PR Agencies</itunes:summary>
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		<title>The Five Pieces of the Press Release Puzzle</title>
		<link>http://emsincorporated.com/the-five-pieces-of-the-press-release-puzzle/</link>
		<comments>http://emsincorporated.com/the-five-pieces-of-the-press-release-puzzle/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 17:22:25 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[PR Education]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[national media exposure]]></category>
		<category><![CDATA[national pr]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[pitches]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[writing press releases]]></category>

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		<description><![CDATA[The best place to start your publicity initiative is by writing one of the best marketing tools available: the press release.

When it comes to press releases most people believe they just can write one, email it to a radio or television station and sit back and wait for the avalanche of phone calls.  But as time passes and no producers are beating down their door, they make a few phone calls to the producers and hosts only to discover that no one even read the release in the first place.

The following are the important components of radio and TV press releases which will make your show idea come to life for producers and hosts, as well as position you ahead of the pack.]]></description>
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