Many entrepreneurs with a new product to promote have a hard time envisioning helpful publicity beyond news stories about how fabulous their Great New Thing is.
While that kind of coverage is like hitting the jackpot, it’s not easy to get and it’s impossible to sustain. And sustenance is crucial: to stand out in a crowded marketplace, you’ve got to stay in front of your audience.
Entrepreneurs who aren’t familiar with marketing strategies turn to advertising because they think it’s their only choice. Not only are they wrong, they’re missing out on all the benefits that advertising doesn’t offer. Being quoted as an authority in the press or interviewed by a radio or TV talk show host helps to build your brand as credible and trustworthy.
Read More about Getting Publicity for Your Product Here
About EMSI Public Relations EMSI has been in business for over 20 years, representing experts, professional firms and corporations in almost every field you can think of (natural health, business, finance, fitness, consumer products, sports, politics, entertainment and more), arranging interviews on talk radio shows around the country, appearances on local and national TV, and obtaining editorial coverage in newspapers and magazines. Our team is a well-oiled machine, averaging 200 radio interviews for our clients every month, as well as at least a dozen TV segments and tens of millions of impressions (potential eyeballs) in traditional and online publications, search engines, blogs, etc.