Many entrepreneurs with a new product to promote have a hard time envisioning helpful publicity beyond news stories about how fabulous their Great New Thing is.
While that kind of coverage is like hitting the jackpot, it’s not easy to get and it’s impossible to sustain. And sustenance is crucial: to stand out in a crowded marketplace, you’ve got to stay in front of your audience.
Entrepreneurs who aren’t familiar with marketing strategies turn to advertising because they think it’s their only choice. Not only are they wrong, they’re missing out on all the benefits that advertising doesn’t offer. Being quoted as an authority in the press or interviewed by a radio or TV talk show host helps to build your brand as credible and trustworthy.
Read More about Getting Publicity for Your Product Here