Comments on: What’s a Tiger to Do? What Tiger Woods Should Do with the Media to Rehabilitate His Image

By: Crumbling reputation – what do you do? « Adventures in Public Relations

Tue, 26 Jan 2010 15:59:57 +0000

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By: Patrick

Patrick — Mon, 11 Jan 2010 17:22:39 +0000

All Tiger needs to do is keep winning. Everybody likes a winner. He definitely should not try to please the moral police. There are plenty of playboys who managed to have stellar carreers in the public spotlight. What he does in his own bedroom is nobody’s business. Pleasing sponsors wouldn’t be on top of my priority list if I had more money than I could ever spend.

By: A C Bansal

A C Bansal — Fri, 25 Dec 2009 17:39:08 +0000

I have read the suggested Do’s by Marsha Friedman and agree with him for his sincere suggestions!I believe it should not end there.Tiger Woods has a huge reservoir of sports man spirit which are his real strenghts…When will he put them to use…qualities of being fair,upright and courageous!Yes he has faltered and seriously too.He has to believe that Almighty makes you suffer to the extend knowing your capacity…

I wish him Good luck and tons of tenacity to make it back…eventually we want to see him play golf again…A true legent.

By: Rob Koci

Rob Koci — Tue, 22 Dec 2009 17:37:21 +0000

This article assumes that Tiger wants to return to the straight and narrow. It assumes that he wants those endorsements back. But does he? If he doesn’t, he really doesn’t need to do anything but continue to play his sport. As long as he can qualify for tournaments, he will make a very good living and he can have all the women he wants, too. Unlike a politician, or even a musician, he can continue to make a living without regard for his reputation. Sports don’t judge. It just about the score. As long as he keeps scoring, Tiger can keep scoring.

By: John Herman

John Herman — Fri, 18 Dec 2009 16:35:08 +0000

Greetings Marsha:
You stand correct with {what’s a tiger to do} the way up is the way down, understood with putting people above grace instead of the stake. This is where the general public really doesn’t have a wrong sense of being there. The experience & cost is well worth the chance it took to get there, really he should of been the Michael Jackson or Bruce Wayne all in one, and still in the flesh. Nobody else is going to beat him at his game so what’s new. Will be reading more of your posts, have a good company Christmas Party. ciao jsh
P.S. You have my vote for today.

By: Paul Lima

Paul Lima — Thu, 17 Dec 2009 17:33:03 +0000

The first thing Tiger needs to do is to want to do something, such as work on fixing the problem. If he does not want to do anything (he might actually feel relieved his squeaky clean image is dead) then all that you say is moot. When it comes to dealing with PR disasters, people or those representing companies, can do whatever they want – they just have to be prepared to live with the consequences of their actions, or in actions.

By: Dawn

Dawn — Wed, 16 Dec 2009 17:30:04 +0000

I completely disagree with your assessment.

1. To be honest, I wasn’t all that surprised that he had all these affairs. In my eyes Tiger was always a ladies’ man, as far back as winning his first Masters Tournament. Furthermore, I don’t ever recall him trying to position himself as a perfect husband; not that any husband probably can.
2. I think how these women who have come forward have behaved is shameless. Hence, since I am a woman, I don’t think there is this big fallout you are professing.
3. I think the media’s continuous effort to try and box him into a corner by painting him out with the “perfect family man” image is shameless. In other words, I don’t think people looked at him that way; these illusions of perfection just serve the media’s purpose for a calamity. For the most part, I think people just look at him as an incredibly talented golfer, his family image is so minor to his greatness as an athlete.
4. I think he’s more like an AIG than a Lehman’s; overleveraged and in need of a bail out. Remember, sports took a big hit on all fronts in sponsorships, so he is not immune. In fact, I believe there is probably more of a story there than his affairs. Hence, I am guessing the hiatus is more than likely a major restructuring of his brand given the circumstances of the recession which includes a rebuilding of his character as part of that restructuring.
5. I can’t wait to see his comeback. Until then he doesn’t need to get in front of the media. God forgives and since we all have Christ inside of us, we will forgive as well.

God Bless,
Dawn

By: Gail Kent

Gail Kent — Tue, 15 Dec 2009 17:27:40 +0000

I’m also a PR pro, and I think you have some good ideas here from that perspective, but I think there’s a much more fundamental issue at stake with Tiger Woods — from a human perspective. He is a sex addict. Sex addicts need treatment as much as an alcoholic or drug addict does. Until he gets treatment for his problem, nothing will fix his life — much less his image. If he goes into treatment and then shows that he is truly remorseful, he will then have a much better chance of redemption. He should have come out much earlier and dealt with the unfolding story — much like Dave Letterman did — but he blew that. Now, all her can do is disappear from the public eye for a long time, go into treatment, fix his marital problem — if he can at this point — and then go public to confess his problem and what he has done about it. If his marriage survives, he would do well to get his wife in on the public interview, much like Elizabeth Edwards did with Oprah. If she shows that she has forgiven him, that will go a long way toward getting women to forgive him.